“A Tradition Unlike Any Other” isn’t going anywhere.
And no, this isn’t a reference to the Masters, but one of Augusta’s other traditions during Masters week — John Daly showing in city to signal autographs and promote merch, now going down at Topgolf after a new, expanded deal was announced on Tuesday.
For years, that occurred at the Augusta Hooters, but after the restaurant’s mother or father firm declared chapter in 2025, the location was torn down, leaving Daly, 60, with out a base of operations.
John Daly of the United States hits his tee on the second gap during the second spherical of the DICK’S Open 2026 at En-Joie Golf Club on June 27, 2026 in Endicott, New York. Getty Images
Daly appeared at the Topgolf location in downtown Augusta during Masters week this previous April, alongside with a meet-and-greet at Top Dawg Tavern.
The new settlement will develop the two-time main winner’s connection to the widespread driving vary.
Daly will proceed to seem at the Augusta Topgolf location in 2027 and 2028, with particular particulars set to be launched at a later date, according to a news launch.
The partnership also contains the return of Topgolf Nights (which begin on Oct. 22), John Daly merchandise and two ready-to-drink cocktails that will be obtainable at 55 of the firm’s areas.
“I love the vibe at Topgolf,” Daly said in a assertion. “It’s a place where you can smash a golf ball, listen to music, have a drink and enjoy yourself with friends and family. That’s my kind of golf.”
A view of the environment during COLTURE’s 2024 Pre-Grammy Kickback at Top Golf on February 02, 2024 in El Segundo, California Getty Images for COLTURE
Daly will also make appearances at actions at Topgolf areas around the nation.
“John Daly is a one-of-a-kind icon who completely disrupted this sport by refusing to be anyone but himself. At Topgolf, we pride ourselves on breaking down barriers so anyone can play, which is exactly what makes this partnership so natural and exciting,” Topgolf CEO David McKillips said in a assertion. “John brings the fun, and fun is what Topgolf is all about.”
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