LeBron James revealed his multi-year partnership with Polymarket in September.
Dillon Brooks, a identified nemesis of James, partnered with Kalshi to launch a satirical and promotional advert on the NBA’s Opening Night. Brooks trolled James with a gadget, identified as the “King Blocker 9000,” that is designed to block out mentions of the four-time NBA champion.
Dillon Brooks partnered with prediction market Kalshi to promote a satirical advert centered around LeBron James.
Brooks is seen sitting on the sofa when another model of Brooks pops up on the display in an infomercial.
“Are you tired of hearing about the greatest basketball player of all time?” Brooks said in the infomercial. “Where he goes? What team is he playing for this season? What ridiculous new product he’s endorsing? Then you need the King Blocker 9000, advanced technology that will mute any mention of (LeBron James).”
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The feud between Brooks and James goes back to the 2021 season, when the former performed for the Grizzlies and the latter performed for the Lakers. During the sport, James hit a clutch shot over Brooks and hit the “too small’ celebration.
In 2023, Brooks had a quote that didn’t age properly as Memphis lost to the Lakers in the playoffs.
“He’s old,” Brooks said of James. “I poke bears, I don’t respect someone until they give me 40.”
In 2025, Brooks and James jawed back and forth at each other with the Suns guard calling the NBA’s all-time main scorer a “social media junkie.” That same season, Brooks didn’t maintain back on his opinion of James.
LeBron James defends as Dillon Brooks of the Phoenix Suns dribbles into the paint during the second half of a sport at Mortgage Matchup Center. Getty Images
LeBron James posts up on Dillon Brooks of the Phoenix Suns during the second half at Mortgage Matchup Center, Getty Images
“(James) likes people that bow down, I don’t bow down, so that either entices him or aggravates him, either-or,” he said.
While Brooks still performs for the Suns, James has moved on to the east coast with the 76ers. The two rivals will face off Dec. 30 in Phoenix and Feb. 17 in Philadelphia.
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