Come on, Barbie, let’s go occasion — on the real-life Malibu Dreamhouse.
Airbnb introduced Monday that the hot-pink, beach-side mansion impressed by the toy home of the identical identify might be out there to ebook for a restricted time subsequent month — with a twist. This time, Barbie’s blond beau, Ken, might be internet hosting.
The property rental firm and Warner Bros. have joined forces to advertise “Barbie” — the summer time comedy starring Margot Robbie and Ryan Gosling — by inviting “everyone in Barbie Land” to enter for an opportunity to win a one-night keep on the luxurious property.
“We all have dreams, and Barbie is lucky enough to have a house full of them,” Ken mentioned Monday in a press release.
“But now, it’s my turn, and I can’t wait to host guests inside these one-of-a-kind – dare I say, one-of-a-Ken? – digs.”
Beginning July 17 at 10 a.m. Pacific Time, anybody can request to ebook Barbie’s Malibu Dreamhouse on Airbnb. The corporate will choose 4 fortunate company (two per evening) to spend an evening on the oceanfront villa without spending a dime on July 21 and 22.
Based on a press launch, “Ken couldn’t figure out how to put a price on Barbie’s Malibu DreamHouse — after all, Ken’s thing is beach, not math!”
The itemizing welcomes company to take “a spin through Ken’s awesome wardrobe to find their best beach fit,” channel “their inner cowboy” whereas taking part in “a line dance or two on Ken’s outdoor disco dance floor,” problem one another to a “beach off,” sunbathe by the infinity pool and take home “a piece of Kendom” by leaving with a set of rollerblades and surfboards.
Different options of the Ken-ified dreamhouse embrace a cowboy-themed salon, an remark deck with a telescope overlooking the ocean, an outside bar and grill, an outside fitness center and a deck with a hearth pit.
On his Airbnb profile, which options Gosling’s character poster for “Barbie,” Ken says he lives his life “by two Bs: Beach and Barbie. And rollerblades if you count that B.”
“There’s so much stuff to do [at the Dreamhouse] — some days, I’m not sure what to do first,” his profile reads.
“I mean, do you catch waves before or after firing up the grill? And how do you know when to visit the horses? Anyway, I’m excited for you to stay the night so you can do it all and more!”
This isn’t the primary time Barbie’s Malibu Dreamhouse has popped up on Airbnb. In October 2019, the residence was briefly out there to hire for $60 an evening.
The most recent Airbnb itemizing for Barbie’s Malibu Dreamhouse is only one aspect of the strong advertising marketing campaign Warner Bros. and Mattel have launched for “Barbie.” Main as much as the movie’s launch, the film studio and the toy firm have created customized dolls primarily based on the characters, partnered with Xbox so as to add Barbie and Ken’s vehicles from the movie to the racing online game Forza Horizon 5, teased “Barbie’s Dreamhouse Challenge” on HGTV, dropped a brand new disco anthem by Dua Lipa (who additionally seems within the movie) from the “Barbie” soundtrack and hosted advance screenings of the movie, amongst different issues.
Directed by Greta Gerwig, “Barbie” opens in theaters July 17.
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